Case Study: Biotech Capital Compass doubles content reach with Symvol

Biotech Capital Compass is a deep-dive investment newsletter analyzing complex biopharma trends. Founder Hartaj Singh uses Symvol to convert 5,000-word technical reports into accessible video summaries, opening up a "third channel of distribution" without hiring junior analysts.

Making 5,000 words of science accessible

Hartaj Singh is a veteran analyst who writes Biotech Capital Compass, a newsletter known for extremely dense, high-value analysis. His reports often exceed 5,000 words, covering deep details of clinical trials and valuation strategies.

While his core audience loves the depth, Hartaj faced a distribution problem. The barrier to entry for new subscribers was high. To grow, he needed to give his busy audience a "synopsis" — a way to understand the core thesis immediately, without committing 30 minutes to reading.

"Biotech is idiosyncratic. Most people look at it and say, 'I don't really know what this is.' I needed a way to simplify the concept and provide another channel of distribution." — Hartaj Singh, Founder

As a solo operator, Hartaj refused to slow down his writing to manage a video production team. He needed a tool that matched his speed.

A mobile production studio

Hartaj uses Symvol to create "video abstracts" of his newsletters. His workflow proves that high-level content creation no longer requires a desk, let alone a studio.

Hartaj's defining moment with Symvol occurred while traveling by car on a highway between New Delhi and Chandigarh, India.

  1. Input: Using only his iPhone and a 5G connection, he converted his newsletter to a PDF.
  2. Generation: He uploaded the file to Symvol via mobile web.
  3. Distribution: Within minutes, he downloaded the rendered video and posted it to Substack. All while in transit.

"I generated the video, downloaded it, and posted it to Substack all on my phone on a road in India. It proved the tool is robust enough for any creator." — Hartaj Singh, Founder

The results

2x views per post — A recent video summary of a complex China-focused report received double the typical view count of Hartaj's written articles. The video shot up to become the #6 most popular post of all time (out of ~110) in less than a month.

Replacing $200k in headcount — Hartaj estimates that achieving this level of multimedia output without AI would require hiring one or two junior analysts. Instead of paying $100,000–$200,000/year for staff, he pays a fraction of that for his AI stack.

20% more content output — Symvol adds distribution volume, capturing users who want the summary rather than the whole article.

"Your videos help me get more paid subscribers because it simplifies a very deep and technical newsletter. It creates an outline in their head, so it's easier for them to go read the whole thing afterwards." — Hartaj Singh, Founder