# Case Study: Biotech Capital Compass doubles content reach with Symvol

Biotech Capital Compass is a deep-dive investment newsletter analyzing complex biopharma trends. Founder Hartaj Singh uses Symvol to convert 5,000-word technical reports into accessible video summaries, opening up a "third channel of distribution" without hiring junior analysts.

## Making 5,000 words of science accessible

Hartaj Singh is a veteran analyst who writes Biotech Capital Compass, a newsletter known for extremely dense, high-value analysis. His reports often exceed 5,000 words, covering deep details of clinical trials and valuation strategies.

While his core audience loves the depth, Hartaj faced a distribution problem. The barrier to entry for new subscribers was high. To grow, he needed to give his busy audience a "synopsis" — a way to understand the core thesis immediately, without committing 30 minutes to reading.

> "Biotech is idiosyncratic. Most people look at it and say, 'I don't really know what this is.' I needed a way to simplify the concept and provide another channel of distribution."
> — Hartaj Singh, Founder

As a solo operator, Hartaj refused to slow down his writing to manage a video production team. He needed a tool that matched his speed.

## A mobile production studio

Hartaj uses Symvol to create "video abstracts" of his newsletters. His workflow proves that high-level content creation no longer requires a desk, let alone a studio.

Hartaj's defining moment with Symvol occurred while traveling by car on a highway between New Delhi and Chandigarh, India.

1. **Input:** Using only his iPhone and a 5G connection, he converted his newsletter to a PDF.
2. **Generation:** He uploaded the file to Symvol via mobile web.
3. **Distribution:** Within minutes, he downloaded the rendered video and posted it to Substack. All while in transit.

> "I generated the video, downloaded it, and posted it to Substack all on my phone on a road in India. It proved the tool is robust enough for any creator."
> — Hartaj Singh, Founder

## The results

**2x views per post** — A recent video summary of a complex China-focused report received double the typical view count of Hartaj's written articles. The video shot up to become the #6 most popular post of all time (out of ~110) in less than a month.

**Replacing $200k in headcount** — Hartaj estimates that achieving this level of multimedia output without AI would require hiring one or two junior analysts. Instead of paying $100,000–$200,000/year for staff, he pays a fraction of that for his AI stack.

**20% more content output** — Symvol adds distribution volume, capturing users who want the summary rather than the whole article.

> "Your videos help me get more paid subscribers because it simplifies a very deep and technical newsletter. It creates an outline in their head, so it's easier for them to go read the whole thing afterwards."
> — Hartaj Singh, Founder